Sunday, September 22, 2013

Context is So Important

I know I have mentioned before how much I enjoy the movie "Desk Set" http://www.imdb.com/title/tt0050307/fullcredits?ref_=tt_ov_st_sm.  This is the story of a research department for a network facing computerization in 1957, and being concerned about computers taking over jobs. It is also a romance, and a story about not discussing take overs to prevent changes in stock values.  Do these issues sound familiar?

There is a line in the movie that did not make a whole lot of sense to me.  Peg Costello, the Joan Blondell character, is describing Richard Sumner, the Spencer Tracy character, who is the computerization fiend. She makes the comment that she thinks he is one of those men who had recently started drinking vodka. 

Today, I was listening to a story on NPR about soju, an alcoholic beverage from Korea http://www.npr.org/blogs/thesalt/2013/09/22/224522548/move-over-vodka-korean-sojus-taking-a-shot-at-america. The story reflects Korea's efforts to increase the market for soju in the United States. The story comments on the fact that until the 1950's, vodka was not very popular or common in the United States. I grew up thinking vodka was a common alcoholic beverage. What do I know.  But it explains the comment in the movie.

I think about this.  I wonder how much more rich a literary or cinematic  experience would be if the consumer has a thorough knowledge of the customs, habits, and culture of the times. If historical information and events are known by the audience. We miss a lot otherwise, but sometimes, it cannot be helped.

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