We let the The Walt Disney Company https://thewaltdisneycompany.com/ invite us to "The Magic Kingdom" without criticizing them for making a profit on our pleasure. We let the Coca-Cola Corporation http://www.coca-colacompany.com/ "Teach the World to Sing" and did not criticize them. Let's face it, advertising is advertising. Why do you think all the major corporations get involved with all the altruistic activities they do: Foundations, fundraising benefits, national promotions of charities. Some of it may be for good, but much of it, such as the special uniforms for special events developed by Under Armour https://www.underarmour.com/en-us, are also about brand recognition and sales. Don't deceive yourself.
Monday, July 10, 2017
The Declaration of Independence
The Ancestry.com https://www.ancestry.com/ advertising people came up with a very interesting item for the Fourth of July 2017. They replicated John Trumbull's painting "Declaration of Independence" http://www.ushistory.org/declaration/Trumbull.html for the advertisement http://www.huffingtonpost.com/entry/powerful-new-ad-features-multiethnic-descendants-of-americas-founding-fathers_us_59564da7e4b05c37bb7dc3ea. They used the multi-ethnic descendants of the signers of the Declaration of Independence to recreate the picture. So is this a cheesey stunt, or is this an advertisement that can teach us something about ourselves and our country? Definitely it is an advertising platform for Ancestry.com to promote using its genealogy and DNA identification services. Is there something wrong with self-promotion while teaching us something? Who in this world is so altruistic that they never expect to get something back for doing something good? Sure, people might do the right thing altruistically but I suspect most people do the right thing because of some other motive, even if it is because their religion tells them to do the right thing, and they want to follow the tenets of their religion for the related benefits, including idealistic or spiritual benefits.
We let the The Walt Disney Company https://thewaltdisneycompany.com/ invite us to "The Magic Kingdom" without criticizing them for making a profit on our pleasure. We let the Coca-Cola Corporation http://www.coca-colacompany.com/ "Teach the World to Sing" and did not criticize them. Let's face it, advertising is advertising. Why do you think all the major corporations get involved with all the altruistic activities they do: Foundations, fundraising benefits, national promotions of charities. Some of it may be for good, but much of it, such as the special uniforms for special events developed by Under Armour https://www.underarmour.com/en-us, are also about brand recognition and sales. Don't deceive yourself.
We let the The Walt Disney Company https://thewaltdisneycompany.com/ invite us to "The Magic Kingdom" without criticizing them for making a profit on our pleasure. We let the Coca-Cola Corporation http://www.coca-colacompany.com/ "Teach the World to Sing" and did not criticize them. Let's face it, advertising is advertising. Why do you think all the major corporations get involved with all the altruistic activities they do: Foundations, fundraising benefits, national promotions of charities. Some of it may be for good, but much of it, such as the special uniforms for special events developed by Under Armour https://www.underarmour.com/en-us, are also about brand recognition and sales. Don't deceive yourself.
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