At this time of the year, most social service organizations, and many other non-profit organizations step up their campaigns to increase the donations that they receive. This is a wise strategy: They are trying to capitalize on the spirit of giving that the holidays engender. They are also trying to capitalize on the tax benefit that people can obtain from charitable giving.
My thought is that these agencies or programs function all year round. Their need does not diminish before or after the holidays. It is ongoing. For these agencies to function, they need support all year round.
While I do not think their efforts during the holidays should be curtailed, I think it would be wonderful if people who give during the holiday season gave all year round.
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