Saturday, July 9, 2016

Advertising

I know that the point of advertising is to get a message across regarding how good, useful, special, etc. a product or service is.  So, of course, the advertisement focuses on the positive, and glosses over the negative, maybe even to the point of misrepresenting something.

I expect that.  But why would you purchase something that admittedly is pitched in an advertisement that admits to lying.  Two companies come to mind.

Jack-in-the-Box https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwij2u3QxufNAhWJWCYKHeZgC-EQjRwIBw&url=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FJack_in_the_Box&psig=AFQjCNH-l2UsN3Jde5a7gXGgqtFugGXmdA&ust=1468193867489342 has an advertisement about the origin of a new sandwich, which is a re-issue of an old sandwich, the butter melt.

You know the advertisement I am referring to:  Jack tells the story of seeing a cowboy cooking this sandwich meat in a fire on the wide open plain.  And, at the end, Jack admits he made up the story because it was more interesting than the truth.  So, if he admits to lying about that, what else is he lying about?

Another company whose advertising absolutely mystifies me for it deceptiveness is Kentucky Fried Chicken, now commonly called KFC https://www.kfc.com/.  We all know that the original Colonel died.  But they brought out an impersonator, a very good look alike, who pretended to be the original Colonel.  Until well into the advertising campaign, when the look alike hinted he was not the real Colonel.  And now, they have another imposter, who does not really even look like the Colonel, even in his make up. Come on, KFC,  who are you trying to fool? That is just deceitfulness.  So, if you are lying in your advertising, why would I trust your food products?  The answer is that I would not. Just saying.

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