I do not pay much attention to a lot of commercials, partly because there are so many I do not like. But there is one currently airing that goes beyond being disliked by me: This commercial goes to disgust and obnoxious: #Havertys. The "straight" girl seems disgusted and maybe even frightened by the "hashtag" girl, who is so petulant and obnoxious she is more child than adult.
I have not ever purchased anything from Havertys, and believe me, advertising does influence me. This advertisement makes me want to never purchase anything from Havertys.
Showing posts with label commercials. Show all posts
Showing posts with label commercials. Show all posts
Sunday, July 29, 2018
Monday, February 2, 2015
Socially Responsible Commercials
So, a group of us were talking at work about the Superbowl commercials http://www.nfl.com/superbowl/46/commercials#video=09000d5d826a052a . Hands down, the Budweiser commercial about the lost puppy was the best. Then we talked about the socially responsible commercials, what someone referred to as the "daddy commercials." The comments included that they were depressing, weird, and downers. One person said do you suppose they were taking off on the NFL problems regarding domestic violence. My comment was definitely yes.
And, I sat there wondering what I had missed, because I was so pleased to see corporations using a platform like that to get out a socially responsible message. It was not until later that I realized that I had not really missed anything. I was just looking at the commercials very differently than they were.
I think my co-workers were looking to the commercials for their entertainment value. And I was delighted to see the message that the commercials brought, with no thought to the entertainment value. I do not always see television as an entertainment vehicle. I enjoy entertainment on television, but I like the information, education, and current events that television brings. Just a different point of view.
But, I thought it was sad. We are human service professionals, mental health professionals, and hopefully promoters of social responsibility. I guess I am naïve, but I am pleased to see the social responsibility message where I do. I think the sports venue can be, and is, an important venue for teaching social responsibility. It just does not surprise me that commercials for sport would take up the message. For me it is a natural. I guess I would have that my co-workers would applaud socially responsible commercials, too.
And, I sat there wondering what I had missed, because I was so pleased to see corporations using a platform like that to get out a socially responsible message. It was not until later that I realized that I had not really missed anything. I was just looking at the commercials very differently than they were.
I think my co-workers were looking to the commercials for their entertainment value. And I was delighted to see the message that the commercials brought, with no thought to the entertainment value. I do not always see television as an entertainment vehicle. I enjoy entertainment on television, but I like the information, education, and current events that television brings. Just a different point of view.
But, I thought it was sad. We are human service professionals, mental health professionals, and hopefully promoters of social responsibility. I guess I am naïve, but I am pleased to see the social responsibility message where I do. I think the sports venue can be, and is, an important venue for teaching social responsibility. It just does not surprise me that commercials for sport would take up the message. For me it is a natural. I guess I would have that my co-workers would applaud socially responsible commercials, too.
Sunday, February 1, 2015
Superbowl 49
Very often, I do not watch the National Football League Superbowl http://www.nfl.com/superbowl/49, except to find out which team wins. I used to watch for the commercials, but since those are available online, I do not even watch for that reason. But this year, I did watch the game. I was invested in hopes of a win by the New England Patriots http://www.patriots.com/. That win came true. Yeah Patriots!
Tuesday, July 23, 2013
National Hot Dog Day
Did you know that July 23 is National Hot Dog Day? Well, apparently, it is http://holidayinsights.com/moreholidays/July/hotdogday.htm. I heard about this while watching the Texas Ranger vs. New York Yankee baseball game. But, I also heard it on a Sonic advertisement, but I thought it was a joke. Apparently, it is not http://video.cnbc.com/gallery/?video=3000184326.
My appreciation of hot dogs has been an on again, off again affair. As a child, I remembering preferring hot dogs to hamburgers. And, when we went to Fenway Park http://boston.redsox.mlb.com/bos/ballpark/index.jsp, the hot dogs were beyond compare!
As an adult, I generally do not care for hot dogs, but from time to time, I have selected a hot dog for a meal. Sometimes, I will open a can of baked beans and add hot dogs. But rarely.
At work in the chow hall, hot dogs are a meal they offer: usually as a chili dog combination, but as it is cafeteria style ordering, the diner can select what they want from the menu, including chili and cheese without the hot dog. . Interestingly, the hot dogs they serve are "off color." We have discovered the reason for that is because they are produced in the prison meat packing plants, and they do not add any of the dyes that make hot dogs look pretty in pink. So, although the hot dogs are khaki colored, they are probably healthier for the consumer.
Thinking about some foods makes me hungry. Thinking about hot dogs does not do much for me.
My appreciation of hot dogs has been an on again, off again affair. As a child, I remembering preferring hot dogs to hamburgers. And, when we went to Fenway Park http://boston.redsox.mlb.com/bos/ballpark/index.jsp, the hot dogs were beyond compare!
As an adult, I generally do not care for hot dogs, but from time to time, I have selected a hot dog for a meal. Sometimes, I will open a can of baked beans and add hot dogs. But rarely.
At work in the chow hall, hot dogs are a meal they offer: usually as a chili dog combination, but as it is cafeteria style ordering, the diner can select what they want from the menu, including chili and cheese without the hot dog. . Interestingly, the hot dogs they serve are "off color." We have discovered the reason for that is because they are produced in the prison meat packing plants, and they do not add any of the dyes that make hot dogs look pretty in pink. So, although the hot dogs are khaki colored, they are probably healthier for the consumer.
Thinking about some foods makes me hungry. Thinking about hot dogs does not do much for me.
Sunday, May 12, 2013
What I Learned from Motel 6 and Tom Bodett
I do not remember when I first heard the Motel 6 advertisements in which Tom Bodett says "We'll leave the light on" http://www.motel6.com/about/bodett.aspx but more than 20 ago, according to that website.
So, when I started hearing Tom Bodett's name mentioned on "Car Talk" http://www.cartalk.com/ and "Wait, Wait, Don't Tell Me, " http://www.npr.org/programs/wait-wait-dont-tell-me/ it just had to be the same Tom Bodett as the Motel 6 advertising spokesperson. And it is.
I cannot tell you why their advertising campaigns are so popular. But the signature line "We'll leave the light on" speaks to me, so I suspect it speaks to a lot of people. After all, what can be more inviting than to know that someone is waiting for you. That's what families do. Most families represent unconditional love and the knowledge that someone will anticipate your arrival or return, with open arms. That is so important to all of us.
So, when I started hearing Tom Bodett's name mentioned on "Car Talk" http://www.cartalk.com/ and "Wait, Wait, Don't Tell Me, " http://www.npr.org/programs/wait-wait-dont-tell-me/ it just had to be the same Tom Bodett as the Motel 6 advertising spokesperson. And it is.
I cannot tell you why their advertising campaigns are so popular. But the signature line "We'll leave the light on" speaks to me, so I suspect it speaks to a lot of people. After all, what can be more inviting than to know that someone is waiting for you. That's what families do. Most families represent unconditional love and the knowledge that someone will anticipate your arrival or return, with open arms. That is so important to all of us.
Thursday, January 24, 2013
Loyal Fan Customer - Not!
I have to admit that I am not a loyal fan customer. Just because the Texas Tech Lady Raiders http://www.texastech.com/sports/w-baskbl/text-w-baskbl-body.html, or NASCAR http://www.nascar.com/en_us/sprint-cup-series.html, or NASCAR driver Joey Logano http://www.joeylogano.com/ or NASCAR driver Kevin Harvick http://kevinharvick.com/ promote a product or service, I do not use that product or service.
I do not make my decisions about products or services based on heavy advertising. I love the GEICO http://www.geico.com/ commercials. They are so much fun, but I do not think I want to try GEICO insurance. I love the Liberty Mutual Insurance commercials http://welcome.libertymutual.com/campaigns/search/v1/auto-insurance.html?cmpgncde=289&keyCode=ISPMA0G0&src=im-dpds-aut-ggl1208125038&s_kwcid=TC|17321|liberty%20insurance||S|b|16571841427 that demonstrate responsibility. They demonstrate "pay it forward" and "what goes around comes around."
But as much as I love those commercials, they do not convince me to switch from my tried and true insurance company that has come through, time and again, when I needed it to. You can not substitute cute commercials for tried and true service. Or, you can, and take a chance on what you will get.
The same is true for other products and services. If I have a positive history with a product or service, I am hesitant to change for the unknown, no matter what the advertising says. I am much more likely to give credence to an endorsement from someone I know and trust than a professionally produced commercial.
So, not matter how much advertising I see, I make my choices based on more personal experience.
I do not make my decisions about products or services based on heavy advertising. I love the GEICO http://www.geico.com/ commercials. They are so much fun, but I do not think I want to try GEICO insurance. I love the Liberty Mutual Insurance commercials http://welcome.libertymutual.com/campaigns/search/v1/auto-insurance.html?cmpgncde=289&keyCode=ISPMA0G0&src=im-dpds-aut-ggl1208125038&s_kwcid=TC|17321|liberty%20insurance||S|b|16571841427 that demonstrate responsibility. They demonstrate "pay it forward" and "what goes around comes around."
But as much as I love those commercials, they do not convince me to switch from my tried and true insurance company that has come through, time and again, when I needed it to. You can not substitute cute commercials for tried and true service. Or, you can, and take a chance on what you will get.
The same is true for other products and services. If I have a positive history with a product or service, I am hesitant to change for the unknown, no matter what the advertising says. I am much more likely to give credence to an endorsement from someone I know and trust than a professionally produced commercial.
So, not matter how much advertising I see, I make my choices based on more personal experience.
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